Toyota Joins Drive to Promote Greener Cars in India

December 14th, 2015 | 0 Comments | News

Although the climate discussions are underway in Paris, India’s Ministry of Heavy Industries has planned a long drive to promote hybrid electric vehicles. Having begun in Delhi on November 26, FAME India Eco Drive reached Jaipur on November 30 and will conclude on December 7 Chandigarh.

The event is part of a campaign to raise awareness of the public and to promote energy conservation and environmental benefits of hybrid and electric vehicles. The name of the event comes from the National Scheme on Admission soon and Manufacturing of Hybrid and Electric Vehicles (FAME) India. FAME’s objective is to promote the acceptance of mass transit cleaner.

As a global pioneer in hybrid technology, Toyota is one of the leading automobile manufacturers advocating greener vehicles for a brighter future. In addition, Toyota Kirloskar Motor milestone in the campaign’s first locally produced hybrid model of the Camry Hybrid in India in August 2013. Now, the Camry Hybrid account for 85 percent of Camry sales. Tkm influences the hybrid models to the loss of more than 50 hybrid and electric vehicles to participate in the drive.

Walking with each notable points of the city, this event offers the public a chance to see the green automotive technology action first-hand, inspiring curiosity and enthusiasm for the future greener. Buj Sharma, Additional Secretary of the Ministry of Heavy Industries, explained that with India gases rising at an alarming rate, it is important to encourage the adoption of hybrid and electric vehicles in order to reduce the country’s carbon footprint and ensure a safer, greener environment for tomorrow. “We hope that the event touches the rope to the right of the people and encourage them to invest in vehicles that reduce power consumption and cut emissions woes,” he declared at the flag-off.

Toyota Joins Drive to Promote Greener Cars

There was a Deputy Managing Director TS Jaishankar, who spoke on behalf of Toyota Kirloskar Motor. “India emerges as the largest consumer in the fourth energy in the world, after the US, China, and Russia, in accounting for 4.4 percent of global power. We [Toyota] we count it a privilege to be part of the FAME Eco Drive to educate and encourage the use of full hybrid vehicles in India. The Toyota Camry Hybrid is the first ever locally produced full hybrid vehicle with more than 48 fuel-efficiency and emits less CO2 by 25 percent compared with the same car in a petrol variant. From providing fuel efficient cars in developing ground breaking technologies, the focus is on environmentally sustainable solutions in everything we do and every car we make” .

Toyota Cars in India

The FAME India Eco Drive is one of several events in recent Toyota Kirloskar Motor has provided vehicles, including a rally to promote the bonds of friendship rally between Bangladesh, Bhutan, India, and Nepal. The company also runs a variety of programs including efforts to clean drinking water in the local villages and better sanitation in schools.


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