The Chrysler 300 full-size luxury auto, first shown at the 2003 New York Auto Show as a concept car. Sales in the US began in April 2004 as an early 2005 model year’s car. Designed by Ralph Gilles in 2001, the new 300 was built as a sedan and high-end while the SRT-8 model was designed to be a high-performance version. From model year 2011, the car is sold in Europe as the Lancia Thema. However, continues to be a symbol as the Chrysler 300C in the United Kingdom and South Korea.
Chrysler 300 First Generation (2005-2010)
The Chrysler 300 is based on the rear-wheel drive Chrysler LX platform which features components found in the W211 Mercedes-Benz E-Class of 2003 to 2009. Shared components include the rear suspension design, front seat frames, wiring harnesses, steering column, the design of the 5-speed automatic transmission , and a derivative of the 4Matic all-wheel drive system. The Chrysler 300 and the double wishbone front suspension that is derived from the W220 Mercedes-Benz S-Class. The 300C was the 2005 Motor Trend Car of the Year and was on Car and Driver’s Ten Best for 2005 and 2006. It also won the North American Car of the Year and Canadian Car of the Year Best New Luxury Car awards. At the time of its debut year, it was promoted as one of the new cars like ever.
Chrysler 300 Second Generation (2011-present)
A 300 was introduced in 2011 only in the sedan body style is available; the station wagon version of the 300 has been discontinued. Changes to the exterior include an all new body, bi-xenon HID projector headlights, the LED daytime running strips within headlights, new tail lamps LEDs and slotted and front grille as standard. The Chrysler 300 also features an updated version of the sign of the wings and Chrysler’s brand, which is midnight blue ribbon center dating back to 1930. thinner roof pillars and windshield more raked contribute to improved visibility. A two-glass panoramic sunroof will offer twice the outward appearance of the sunroof. The new 300 has an optional 20-inch wheels and fine aluminum. The preparation of the new interior include a new instrument panel “soft-touch” materials throughout, 8.4 inch Connect Touch, new steering wheel and center console, and standard leather seating all trim levels. Both seat-mounted and side curtain airbags is standard.
The 2.7- and 3.5-liter engines were replaced with the new 3.6-liter V6 Pentastar engine Chrysler’s producing 292 horsepower (218 kW) and 260 lb · ft (350 N · m) of torque. The 5.7-liter HEMI V8 engine remained available with 363 horsepower. A 3.0-liter VM Motori V6 turbodiesel with presence in Europe and Australia. From model year 2012 all V6 models were equipped with the 8-speed transmission 8HP45 automatic, licensed from ZF Friedrichshafen.
The 2011 model is offered in Touring, Limited, 300C, and 300C awd trim levels. Watch and trims Limited come with the Pentastar V6, while the 300C offers the 5.7 HEMI. A 300S trim was introduced at the 2011 New York International Auto Show and 300C series Executive. The 300S was the black for treatment grille and headlamps, -20 inch polished-face aluminum wheels with black painted pockets, 10-speaker Beats by Dr. Dre sound system, and steering wheel mounted paddle shifters. This was sold in Europe as the Lancia Thema S from 2014.
Chrysler 300 Marketing
As part of the advertising campaign 2011 Chrysler 300, three TV markets were produced. Homecoming commercial featured, the Detroit Lions defensive Lineman Ndamukong Suh through his hometown of rainy Portland, Oregon, in his new 2011 Chrysler 300, Retracing his humble beginnings. Attitude commercial featured, the John Varvatos seeking inspiration record shop in Brooklyn and records under the arm between his Chrysler 300. Good commercial featured Dr. Dre driving through the streets of Los Angeles in a Beats by Dr. Dre equipped 2012 Chrysler 300. The campaign was created in partnership with Wieden + Kennedy of Portland, Oregon, and was launched in the first week of May 2011.