2020 Chrysler Imperial is Chrysler’s premier vehicle for much of its history. The models were manufactured with Chrysler’s name until 1954, and again from 1990 to 1993. The company positioned the cars as a brand of prestige to rivals Cadillac, Continental, Lincoln, Duesenberg, Pierce-Arrow, Cord and Packard. The Chrysler Imperial was redesigned in 1931. The Chrysler Imperial car received a new eight-tire 384.84cc (6308.85cc) engine. The marketing materials for this generation of Imperials have been dubbed a car called the “Imperial 8,” in reference to the new in-line 8-cylinder engine. The engine could be found in many other Chrysler vehicles.
Custom Imperial, in addition to rust-proof fenders, automatic heater controls, and safety glass, several luxury car makers of the time were equipped with fine custom bodies. The redesign also saw the introduction of new wire wheels, which became standard wheel treatment by the 1940s. Car driver Harry Hartz has set numerous speed records with an imperial sedan in Daytona Beach, Florida.
2020 Chrysler Imperial Concept
The Chrysler Imperial concept car was unveiled at the 2006 North American International Auto Show. This concept uses the Chrysler LY platform, which is an extended LX. It is characterized by a wheelbase of 123 inches (3.124 mm). Riding on 22-inch (560 mm) wheels, the car presented a “six-figure image, but at a much lower cost,” said Tom Tremont, vice president of advanced vehicle design for Chrysler.
The design featured a long hood and a front end dominated by an upright radiator and a horizontal themed grille. Ground and polished aluminum pods evoke freestanding headlights. Circular LED backlights with floating outer rings attached to the “gunsight” rear look of Imperials from the early 1960s. The roofline was pulled back to increase the cabin and create a longer profile.
2020 Chrysler Imperial Cancellation
Chrysler officially announced on July 17, 2007, that it would give up production plans for Imperial. Citing rising fuel costs and tighter fuel economy standards expected of Capitol Hill, Chrysler said the Imperial project was shut down because the car could no longer be run in a viable business case. Imperial was rumored to be based on a future Mercedes-Benz R-Class or next-generation LX platform, and it was suggested that all work done on the Imperial program would be shifted to upcoming LY platform cars. These cars include the next Chrysler 300 / 300C, a 300 / 300C wheelbase with a much larger imperial similar size, but not necessarily style according to the 2006 imperial concept.