Toyota

October 22nd, 2014 | 0 Comments | Toyota

The Toyota Motor Corporation is a Japanese automotive manufacturer based in Toyota, Aichi, Japan. In 2013, multinational consisted of 333,498 employees around the world and, from January 2014, is the largest in the world by revenue company-fourteenth. Toyota was the largest automaker in 2012 (for production). In July of that year, the company reported production of its 200 millionth vehicle. Toyota is first automaker in the world to produce more than 10 million vehicles annually. He did in 2012 according to OICA, and in 2013 according to the company. From July 2014, Toyota ws the largest listed company in Japan by market capitalization and income.

The company was founded by Kiichiro Toyoda in 1937 as a spin-off from his father’s company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of the Toyota Industries, which created its first product Type A engine and in 1936 its the first passenger car, Toyota AA. Toyota Motor Corporation produces vehicles under 5 brands, including the Toyota, Hino, Lexus, Ranz and brand Scion. It also has a 51.2% stake in Daihatsu, a stake of 16.66% in Fuji Heavy Industries, a 5.9% stake in Isuzu, and a share of 0.27% in Tesla, as well as joint ventures with two in China (GAC Toyota and Sichuan FAW Toyota Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), along with several “non-automotive” companies. TMC is part of Toyota Group, one of largest conglomerates in the world.

Toyota is listed on the Tokyo, Osaka, Nagoya, Fukuoka, Sapporo and exchanges in the company code TYO: 7203. addition, Toyota is on the Stock Exchange of New York foreign listed under NYSE: TM and on the London Stock Exchange under LSE: TYT. Toyota has been publicly traded in Japan since 1949 and internationally since 1999. As reported in its consolidated financial statements, Toyota has 540 consolidated subsidiaries and 226 affiliates.

Toyota Logo and Brand

In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving approximately 27,000 entries, one was the selected that resulted also in a change of its moniker “Toyota” in the name “Toyoda” family. The new name is thought to sound better and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo is no longer found on its vehicles but remains the corporate emblem used in Japan. Still, there are no guidelines exist for the use of the mark, so “TOYOTA”, which was used in most of the world, led to inconsistencies in their marketing campaigns worldwide.

Toyota Product Line

Toyota is one of the largest companies to push hybrid electric vehicles in the market and the first to commercially mass-produce and sell such vehicles, with the introduction of Toyota Prius in 1997, the company eventually began providing this option on the main smaller as Camry and later with the Lexus divisions of automobiles, producing some hybrid luxury vehicles. It is labeled as the technology in Toyota cars as “Hybrid Synergy Drive” and in Lexus versions as “Lexus Hybrid Drive.”

In December 2013, Toyota Motors Corporation sells 24 hybrid models of Toyota and Lexus and a plug-in hybrid in about 80 countries and regions around the world, and the automaker plans to introduce 15 new hybrid models by the end of 2015 Prius liftback is the best-selling gasoline-electric hybrid in the world, with cumulative sales of 3 million units since its introduction in 1997 until June 2013 the United States was the hybrid world’s largest car market, and TMC second, with more than 2 million hybrid TMC sold until August 2013, which represents 70% of the American hybrid market. The Prius Liftback ranks as the best-selling hybrid car in the American market, and surpassed the milestone of 1 million in April 2011.

Cumulative sales of the Prius in Japan reached the 1 million mark in August 2011 and 2 million mark was reached in October 2012 Starting December 2013, Japan is the largest market for Toyota hybrid, with 2,814 million Toyota and Lexus hybrids sold, followed by the United States, with 2,302,000 units. Europe surpassed the 500,000 sales in December 2012, and from December 2013, hybrid sales totaled 646,600 units TMC.

In addition to the three generations of Prius Liftback, Toyota’s hybrid lineup includes the Camry Hybrid, Toyota Highlander Hybrid (Kluger Hybrid in Japan), Toyota Avalon Hybrid, Toyota Auris Hybrid, Toyota Yaris hybrid (only Europe), and the following models sold only in Japan: Hybrid Alphard / Vellfire hybrid, Toyota Estima hybrid, Toyota Sai, Toyota Crown hybrid and Toyota Harrier. Toyota launched the hybrid version of the Corolla Axio sedan and station wagon Corolla Fielder in Japan in August 2013 Both cars are equipped with 1.5-liter hybrid system similar to that used in the Toyota Prius c.

Project Plug-in hybrid electric vehicle Toyota started in 2007, with road trials vehicle prototype in France and the United Kingdom in 2008, Toyota made ​​vehicles demonstration plug-in Prius 600 for the hire fleet and customers government. 230 were delivered in Japan from late December 2009, 125 models launched in the USA in early 2010, and 200 units in 18 European countries in 2010 France, the UK and Germany had the largest fleet of 150 PHEVs. Canada, China, Australia, and New Zealand also participated in the demonstration program overall.

The production version of Toyota Prius Plug-in Hybrid was launched in Japan in January 2012, followed by the United States in late February, with deliveries in Europe began in late June 2012 A total of 32,700 Toyota Prius PHV have sold worldwide by March 2013, the market leader is the United States, with 15,103 units sold, followed by Japan with 12,600 units, and in Europe, with 4,908 units sold from March 2013 to March 2013, the Prius PHV it is the second best plug-in hybrid sales after Chevrolet Volt world.

The Toyota RAV4 EV Concept was launched in September 2012 RAV4 EV is assembled at Toyota’s plant in Woodstock, Ontario, along wit regular gasoline version. Tesla is building the electric drive system in its plant in the Tesla factory in Fremont, California, and then sent to Canada. The RAV4 EV will be sold only in California, beginning with San Francisco Bay Area, Los Angeles/Orange County and San Diego. The production will be limited to 2,600 during the first three years. At March 31, 2013, a total of 402 RAV4 EVs have been sold in the USA

In 2002 Toyota started a development and demonstration program to test the Toyota FCHV, a vehicle fuel cell based hybrid hydrogen production in the Toyota Highlander SUV. Toyota FCHV also built a bus-based low-floor bus city Hino Blue Ribbon. Toyota has built several prototypes/concepts FCHV since 1997, including the Toyota FCHV-3, FCHV-1, FCHV-2, FCHV-4 and Toyota FCHV-adv. The fuel cell concept car Toyota FCV-R was unveiled at the 2011 Tokyo Motor Show. The Toyota FCV-R sedan seats four and has a fuel tank that includes a high hydrogen pressure of 70 MPa, which can offer a range of 435 miles (700 km) under the Japanese test cycle JC08. Toyota said the car was planned for launch in about 2015.

Toyota entered the pickup truck market in 1947 with the SB that is only sold in Asian markets in Japan and limited. It was followed in 1954 by the RK (renamed in 1959 as the Stout) and in 1968 by the compact Toyota Hilux. With continued improvement, the Toyota Hilux became famous for being extremely durable and reliable and many of these trucks from as early as the 1970s are still on the road today, some with more than 300,000 miles. Versions Extended- and cabin crew of these small carriers were finally added, and Toyota continues to produce them today under various names depending on the market.

Toyota Marketing

Marketing efforts of Toyota in North America have focused on highlighting the positive experiences of ownership and vehicle quality. Ownership experience has been targeted in slogans such as “You asked for it! There you go!” (1975-1979), “Oh, what a feeling!” (1979 – September 1985 in the USA), “Who could ask for more?” (September 1985-1989), “I love what you do for me, Toyota!” (1989-1997), “Everyday” (1997-2001) “,” get the feel! “(2001-2004),” Moving Forward “(2004-2012), and” Let’s go places “(2012-present).

Toyota Logo

In Japan, Toyota currently maintains independent dealer sales channels. First sales channel established in 1946 called “Toyota Sto sells large luxury sedans like the Toyota Century, and the Toyota Crown. In 1955 the “Toyopet Store”  came originally created to sell the Toyota Crown and the Toyopet truck Toyoace.  Toyota also operated a commercial dealer called Toyota Diesel Shop from 1957 to 1988, which sold several commercial platforms trucks, buses, and forklifts, such as the Toyota Dyna and Toyota Coaster. Products Hino were sold in specific places Hino, and shared in places Toyota Diesel Store after Toyota acquired the company in 1967 Since 1980, the store of Diesel also sold the Starlet, Corolla, Corona, Vista and Corona fitted with diesel engines . When Toyota Diesel Store dissolved, commercial products were divided between Toyota and Toyopet Store Store locations.

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