The German carmaker Audi said it expects to see double-digit growth in its market share of luxury cars this year in India, as there will be clarity on the way forward after budget and the market will grow. “Mercado see a good strong growth, we will see good strong double-digit growth this year I think that until the budget of the Union will be some uncertainty, but posting there will be clarity on the way forward and will grow market “. Audi India Head Joe King told reporters.
Said the market was flat last year and therefore would not be some pent-up demand. “We will see the market grow in single digits, continue to increase our market share, and we will work for double-digit growth. It will be a high growth of single digits this year for the market of luxury cars,” added . Audi has reported record sales in the country to 10,851 units in 2014, an increase of more than eight percent in 2013.
Total sales of luxury automakers this year, said: “Last year was about 32,000, so growth can be expected from 35.000 to 36.000 or so, and if some things disappear at the junction budget, some confidence coming back, signs of the types of easing- so little interest in that direction, I think we may be able to see stronger growth.” He also said that the excise tax was “a bit of shock” for the entire market and called it unfortunate.
Note that the expanded on automobiles and consumer durable sectors concession right ended in December last year, but automakers expected to continue. Having a clear direction to come the next budget of the Union, King said that “India is a strategic market for Audi, have invested and continue to invest a lot here and we will continue to grow here.”
Audi today announced the launch of its third exhibition in Karnataka Bangalore along with the launch of the compact Audi A3 Cabriolet convertible priced at Rs. 45,83,000 (ex-showroom Bangalore). Rey said that Audi has 61 contact points in the country and the growth in customer contact points will be around 15 percent this year. “So about 10 more will be added.”
Audi plans to launch about 10 new models over the country this year, he added. In response to a question about adding indigenous element in the new models, now 95 or 96 percent of cars sold by it in the country were produced domestically said.
Early last year, the company has launched the Audi A3 Sedan. It is the first model of the Audi block to be produced locally before being launched in India. Other models, such as the Audi A6 and Audi A4 Sedan, SUV Q5, Audi Q7 and Audi Q3, which are produced locally are now imported as completely built units (CBU) at the time of launch.