The Audi Q7 was long ago, having been on the market since late 2005. Ingolstadt forced and the new second generation model at the recent Detroit Auto Show opened. Its main feature is that it has lost more than 700 pounds (325 kg) compared to its predecessor thanks to a new chassis and the extensive use of lightweight materials throughout.
CEO of Audi, Rupert Stadler, however, was on record saying that the German automaker is “working hard” on an even bigger truck, Audi Q8 nicknamed, to be directed mainly to markets where such vehicles are in high demand, like the US, China and the Middle East.
Stadler told Bloomberg in an interview that a larger SUV, which will sit on top of the range above the Audi Q7, “strengthen the brand. I am convinced that we need the car for 2020.” The US is of particular interest to Audi, since behind the market leader and second BMW Mercedes-Benz models selling half as much as they do. In the near future, Stadler provides the high-end vehicles will increase its market share from 10 percent today to 13 percent.
However, top model Audi SUV will face strong competition in the niche luxury SUV. Bentley, who like Audi belongs to the Volkswagen Group, will launch the Bentayga, Jaguar F-Pace, Maserati Kubang and BMW X7, all of which are expected to beat the Audi Q8 showrooms.